Clogau creates engaging videos to bolster retailer support

Welsh jewellery brand Clogau has created animated videos to further support its network of over 300 retail partners.

Always looking for ways to communicate with its network of retail partners and highlight the material available via Partner Support, Clogau has created a selection of engaging videos to help explain what support is available and how to access it.

The videos come in three forms; one longer video talking through the entire website; three shorter, focused videos on three key areas of the site such as Best Sellers reports, Clogau Tree of Knowledge, and Data Capture. Then, eight very short, snapshot style videos to quickly remind retail partners of the different aspects to the site.

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In July 2016 Clogau relaunched its B2B support website offering retail partners an interactive and informative platform from which they can gain insight on new brand campaigns and collections and take advantage of the support available from Clogau to increase brand awareness and sales within their stores.

During this time, Clogau has continued to develop the site and as a result, has seen fantastic growth in the consistency of the brand across the retail partner network. It has also resulted in increased engagement from existing retail partners who are keen to implement the initiatives outlined by Clogau via Partner Support to improve sales within their stores.

 

 

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