Welsh jewellery brand Clogau has enjoyed a 25% increase in sales for the final three months of 2015.
Managing director Ben Roberts told Professional Jeweller that it had prepared better for this year’s peak selling season with more inventory in the channel.
“Our sales-in were up by 25%,” Roberts revealed. “We had a fantastic marketing campaign, and we were ready for the increase in sales that this drove.”
Clogau sells via a multitude of channels including television, airlines, online and by mail order, most of which feedback immediate information about sales.
Roberts said he did not yet have data back from independent jewellers on their sales of Clogau in the lead up to Christmas.
Clogau is also the UK distributor for Danish charm brand Endless Jewelry. Rumours have been circulating that Endless is considering pulling back from the UK market in the light of sluggish sales, but Roberts said he intended to continue working with the brand. “We are in it for the long term,” he said.