Sonia Menezes explains her love for the wider British jewellery world.
Clogau Gold has been an ever-present supporter of the Professional Jeweller Hot 100, and this year is no exception as the Welsh brand sponsors our interactive photo booth for the first time. We asked the company’s marketing manager, Sonia Menezes, what the Hot 100 means to her, and how it helps Clogau Gold connect with the industry.
Professional Jeweller: Why do you think the Hot 100 is important for the UK jewellery industry?
Sonia Menezes: We’re part of a fantastic industry where success is measured by competitive edge, creativity and commercial awareness. The Hot 100 acknowledges the key industry figures whose contributions drive the industry forward. It’s important on many levels; it celebrates talent and it sets an example for others to follow.
PJ: How does Clogau’s Hot 100 partnership support the industry?
SM: Brand/business success can be easily defined but the path towards it can overwhelming. If i was starting a business or looking for inspiration I would find the Hot 100 a fantastic resource. The profiles give an excellent insight into the thought processes, ideas, business visions and sheer hard work that is essential to building a successful brand or business.
PJ: Who have been your stand-out Hot 100 businesses or designers from the last few years?
SM: Gill Layton-Hill, Sarah Layton. John Ball, Brown & Newirth, Marissa Hordem, Missoma & Sarah Carpin & Katharine Realff – because I know first-hand what a great job they do!
PJ: Do you have a favourite Hot 100 image from the past few years, and if so, who was it?
SM: I have to say my favourite image is of my gun-toting boss Ben Roberts from Hot 100 2010. It reminds me of what he looks like when I tell him how much money I’ve spent on brand-building.