Welsh jewellery brand Clogau has reported a “record-breaking” year in the UK market, with flagship store openings, award wins and ongoing sales growth.
This year, Clogau opened its first flagship store in London at Westfield White City, as well as a Clogau outlet store at Birmingham’s Resorts World.
Speaking of the brand’s success in the UK market, clogau head of brand development and Professional Jeweller Hot 100 Brand Champion Sonia Menezes says: “There have been several highlights this year. 2015 is another record-breaking year, with every month up on the previous year. We’ve opened a flagship store in London and a new outlet store at Resorts World. These stores and our growing presence in independent retailers, particularly CMJ retailers outside of Wales, is key to our long term strategy.”
The brand also scooped two awards at the annual UK Jewellery Awards, taking home the highly coveted Brand of the Year award. It also scooped the Bridal Collection of the Year prize for its Clogau Compose collection of engagement and wedding bands, which can be tailored to the taste and budgets of brides and grooms to be using an iPad app or in-store tower counter. “Both awards are a testament to the hard work, passion, enthusiasm and contribution from every team in the business,” Menezes adds.
Bestsellers in 2015 for Clogau included strong performance of designs in its Tree of Life collection, which first launched 25 years ago. Having adapted styles in the range for contemporary consumers, Clogau reports that it has drawn new customers to the brand, while still in sync with its distinctive design handwriting.
Clogau has also launched close to 100 new Milestones beads in its composeable bracelet collection this year. Menezes comments: “They have been very well received by trade and consumers, and as we only use precious and semi-precious gem-stones they are a perfect choice for someone looking for a premium bead charm.
Cutting an edgier silhouette, Clogau’s striking Peacock Throne collection was a hit with the trade and fashion press in 2015, marking a fresh design direction for Clogau as the brand introduced bolder cuts and colours of gemstones to its gold jewellery collections.
Looking ahead to 2016 and beyond, Clogau has just signed to appear at the upcoming Jewellery & Watch Birmingham (J&WB) trade show for the next three years.
“We will launch our Gold of Royalty Campaign at the J&WB show in February, which was was shot across some of Britain’s most well known Royal Palaces,” Menezes concluded. “We have created some fabulous new pieces in association with Historic Royal Palaces. These pieces will be central to our advertising, instore activity and campaigns throughout 2016.”