Welsh jewellery brand Clogau has received overwhelmingly positive feedback from retailers following the launch of its trade-focused Partner Support website in May.
The website, which was launched to support the brand’s growing retail network, provides Clogau retailers with an interactive and informative platform from which they can gain insight into new brand campaigns and collections and take advantage of the support available from Clogau to increase brand awareness and sales within their stores.
Ben Roberts, managing director of Clogau, says: “One of the primary objectives in Clogau’s strategy is to equip our retail partners with every stellar resource required to drive sales. We’re one of a few jewellery brands with a successful multi-channel operation and understand the necessity and importance of tailoring our support to best suit the needs of each one. Our Partner Support site is a one-stop resource for everything the retailer needs; from a quick and efficient re-ordering device to pre-approved templates for print advertising.”
The launch followed months of research and website development to ensure the site enables retailers to maximise growing their Clogau business using the material available, which includes e-learning modules, a stock management system, access to the Clogau marketing and events calendar, and the ability to manage the retailer’s own Clogau customer database.
Clogau will continue to showcase its Partner Support to new and existing retailers at September’s International Jewellery London show, where it will be exhibiting for the first time this year.