Clogau terminated deal with Endless ‘many months’ before bankruptcy

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Clogau confirmed this morning that it terminated its relationship with bankrupt jewellery brand Endless earlier this year after facing persistent delivery issues.

The company was appointed as the exclusive UK and Ireland distributor for Endless in July 2015, but Clogau managing director, Ben Roberts, said the pair had gone their separate ways long before Endless filed for insolvency earlier this month.

“We terminated our relationship with Endless many months ago after they continually failed to deliver on time,” Mr Roberts explained. “It is a shame as I think they made tremendous waves in the UK jewellery market but unfortunately, despite many changes at the top, nothing made any noticeable difference.”

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Both Clogau and Endless had high hopes for their partnership when their UK distribution arrangement was announced 18 months ago.

At the time of the tie-up, Paul Moonga, CEO of Endless Jewelry, said: “We are very proud to appoint Clogau as our retailer in UK and Ireland. The Endless range of fashionable, colourful leather bracelets and modern charm designs are now available in 3,500 stores in 24 markets, and we still see an increasing demand, which only confirms we have a long way to go to reach the full potential of Endless Jewelry.”

Endless International filed for bankruptcy in a German court on November 18 after the company conceded that it could not turn its financial fortunes around. Measures had been taken to cut costs, but in a statement Endless said this had not proved to be enough.

“Management and shareholders have been trying hard to establish a financial and sound business and they have spent considerable resources to find a sustainable model for the future. However, this has appeared not to be possible,” it said.

“In February 2016, the company announced that it had to adjust the sales figures for products sold with right to return and unfortunately the following cost savings were not sufficient to make a turnaround and the result here of is to declare the company bankrupt.”

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