CMJ commits to marketing focus with team expansion

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The Company of Master Jewellers (CMJ) has expanded its communications department to offer members and suppliers increased marketing support.

Two new members of staff joined the events, communications and operations team at the CMJ’s head office in Rugby in June.

Lisa Curley has been appointed as CMJ marketing manager. Previously Curley has worked for a full-service marketing agency, client-side in the cosmetic dentistry and aesthetic industry. Most recently, for almost six years, she worked in Avon UK’s marketing activation department.

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“I’m thrilled to be joining the CMJ and the watch and jewellery industry,” says Curley. “There’s much for me to learn about the trade but also a lot I can bring to the table that will benefit the CMJ, its members and suppliers. The team here in Rugby and members and suppliers I have already met have been fabulous, and I’ve been dazzled by some of the jewellery and watches they have shown me.”

Nicola Austin also joined the marketing team and will be supporting Curley with marketing communications and social media, as well as member and supplier marketing.  She adds: “I’m so excited to join the CMJ team and to work in this industry. I’m raring to get stuck into the social media channels and create engaging news articles for the website.”

Lucy Reece-Raybould, CMJ executive director of business development and marketing, comments on the expansion: “Creating a dedicated marketing team is a crucial factor in ensuring the CMJ offers its members and suppliers the best possible service and succeeds in its aim to be the most progressive and forward thinking buying group in the industry.

“Retailers outside of the CMJ often need to be reminded that becoming a member doesn’t result in any loss of independence – it simply means access to a host of services and benefits that can help support their businesses. Our new marketing team will help reinforce that message.”

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