CMJ signs up Lucet Mundi as brand plans growth

lucet-Mundi-bracelets.jpg

Willie Hamilton says CMJ will help the brand find the best partners.

Lucet Mundi, one of the UK’s growing crystal bead bracelet brands, has joined The Company of Master Jewellers (CMJ) as it looks to increase its relations with jewellery retailers.

Willie Hamilton, chief executive of the CMJ said he has been impressed by Lucet Mundi’s dedication to jewellery retail. The brand wants to focus on only supplying jewellers, rather than speading its reach through clothing and gift shops.

“Lucet Mundi’s strategy is to work closely with its retail partners and the CMJ can provide the right environment to do this. One of our key commitments to our retailers and approved suppliers is to work in partnership with them and we have a proven track record of helping to build brands with our partners,” said Hamilton.

Story continues below
Advertisement

Hamilton has said that the distribution of crystal bead bracelets could be problematic for the individual brands, likening it to the bead phenomenon that has dominated jewellery retail in recent years.

“Firstly, they need to build a brand because at the moment the distributors of crystal bead bracelets have a product, but there is no established brand name yet.

“Identifying the right independents to work with and ensuring they are serviced correctly will be the second requirement. Thirdly, the invoicing and payment disciplines that will make or break any brand building initiative need to be in place. This is where Lucet Mundi has recognised the breadth and depth of support that the CMJ brings to a partnership.

“We offer support, advice and trust to both our retail and supply partners. The winner in the crystal bead bracelet phenomenon will be the distributor that builds the best brand, with the best partners.”

At present Lucet Mundi has more than 100 UK stockists. It was launched at IJL in September where its founder, Dov Getter, showcased its Power Bead collection of crystal bead bracelets, stud earrings and necklaces. Lucet Mundi also offers a number of different friendship bracelet lines.

Getter said: “We are really positive about working with the CMJ and we are looking forward to building a successful relationship with the group and its members.

“We recognise the importance of working with retail jewellers, and independents in particular, but we also want to build a true brand name, and our new partnership the CMJ is ideal for us in both these respects.”

 

Authors

*

Related posts

Top