CMJ welcomes retailer Michael Matthews

Bournemouth retailer joins buying group ‘as part of growth strategy.’

The Company of Master Jewellers (CMJ) has announced a new retail member – Michael Matthews Jewellery in Bournemouth.

Described as a modern family jeweller, Michael Matthews has two shops in Bournemouth and is run by young husband-and-wife team Matthew and Colette Corica.

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CMJ chief exective Willie Hamilton said: "We welcome Michael Matthews to The CMJ. They are young and successful retail jewellers and I believe they will bring even more fresh thinking to our group of forward-looking independent retailers."

The original Michael Matthews store was opened more than 20 years ago by Matthew Corica’s father Ian Matthews. Outgrowing its premises, the shop moved five years ago, 100 yards up the road but to a premises three times the size.

The main Michael Matthews jewellery shop specialises in fine diamond jewellery and wedding rings alongside branded jewellery from designers including Shaun Leane, Baccarat and Ti Sento. It also stocks watch collections from Raymond Weil, Bremont, Oris, U-Boat, TechnoMarine and up-and-coming Cuban-inspired watch brand Cuervo y Sobrinos.

The original Michael Matthews shop is now dedicated to fashion jewellery brands, and has been renamed Charmed by Michael Matthews. It retails a selection of jewellery brands including Pandora, Links of London, Thomas Sabo and Nomination.

Speaking of his company, Matthew Corica said: "We are a modern family-run jewellery shop with traditional values. We’re small enough to care, large enough to serve.

"Michael Matthews has a strong reputation having been long established in Bournemouth. We consider ourselves to be the most exciting independent in our town and we have built a strong loyal customer base."

The retailer hopes to establish the Charmed store as the leading Bournemouth fashion jeweller, and is looking to acquire a retail premises for Charmed in Southampton city centre.

"Joining The CMJ is an important part of our growth strategy," said Corica. "I was attracted to the group not just because of the real financial advantages it will give us but also because of the networking, training and marketing advantages it offers. And a key attraction for us was to be in a group of like-minded business people, who are striving to further their businesses."




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