CMJ MEDIA

Marketing, publishing and PR experts for the UK jewellery and watch industry

The specialist team at CMJ Media provides a range of marketing services and products for jewellery and watch retailers, designer-makers, brands and wholesalers.

 

CMJ Media is managed by jewellery specialists for jewellery specialists: it is headed up by Sarah Carpin, a respected jewellery editor and consultant, and Colin Harris, a publishing consultant and designer who has worked with jewellery organisations and companies in the UK for many years. 

 

CMJ Media Director Sarah Carpin said that the advantages of working with CMJ Media are clear: “We have expert knowledge of the UK retail jewellery and watch market, from understanding market and product trends, to our key relationship with independent retail jewellers through our parent company, The Company of Master Jewellers, and our intelligence on the best selling jewellery brands and products in the UK.”

 

CMJ Media can provide a complete package to help jewellery and watch brands succeed in the UK market, from marketing through to brand consultancy and networking opportunities.

 

The service is not limited to members of The Company of Master Jewellers, although retail and supplier members of The CMJ enjoy discounted rates.

 

Sarah Carpin said: “CMJ Media provides a range of support for jewellery companies that includes contract publishing, producing and managing advertising campaigns, website design and brand consultancy. As a specialist company that only works within the jewellery industry, we also provide consultancy advice to brands who are looking to break into the UK market.”

 

Chief executive of The CMJ, Willie Hamilton, said CMJ Media is just the beginning of what will be a range of new CMJ subsidiary companies: “CMJ Media and the value and quality of the service it provides to CMJ members is another good reason to join our Group. It gives our members a distinct business advantage over their competitors.”

 

 

 

 

 

 

CMJ publications and communications

 

 

Under the CMJ umbrella, CMJ Media publishes BeJewelled, the CMJ annual consumer magazine. Probably the best marketing tool available to independent retail jewellers, this glossy magazine represents unbeatable value and is a superb example of high profile marketing that will impress and invite local jewellery customers to your shop.

 

Each of our retailers are able to customise their own version of the magazine to feature information about themselves and the brands they stock, giving each member the ability to target their own customers in their own way and style.

 

As part of our support to retailers and our supply partners, we also publish Facets magazine four times a year. Edited by Sarah Carpin, Facets includes news, business advice and profiles on our members, jewellery and watch brands.

 

The CMJ also has an intranet, which is the members’ area of The Company of Master Jewellers website. www.masterjewellers.co.uk

 

It can only be accessed by CMJ members (not suppliers or the public) and contains a full listing of all CMJ suppliers and members with contact details and all relevant information. The intranet Forum provides a means for communication, interaction and discussion among members.

 

And there’s also a Training Area with details of current training courses available from CMJ’s training partners and a list of available marketing materials and support.