Mastercut Diamonds
Exclusive to the Company of Master Jewellers, Mastercut is a unique diamond with an outstanding pedigree.
The Mastercut diamond is perfectly proportioned and perfectly symmetrical with an eight-pointed star faceted into the culet, which is not only an aesthetic device but the visual reassurance of the cutting excellence. Developed by Tolkowsky, it has the authority of Jean-Paul Tolkowsky, from a family with seven generations of superior diamond-cutting knowledge.
Five jewellery collections are created specifically for Mastercut and available only to the Company of Master Jewellers.
All Mastercut stones come with the very highest standards of ethical and socially responsible production and sold with the highest of guarantees. This includes the fact that the stones have not been treated and are not synthetic. All Mastercut stones have been purchased from legitimate sources and polished in award-winning facilities. Giving extra assurance to customers, each Mastercut diamond is sold with its own certificate, which provides complete traceability back to the rough.
Mastercut is also sold with personalised branding and sales support collateral, which includes point of sale materials, retailer specific catalogues and client outreach initiatives. Striking and eye-catching windows and internal displays are available with a rollout of new materials aimed at maintaining customer interest.
And Mastercut is a diamond that can practically sell itself, with an in-store Star Gazer theatre, which reveals the perfect star at the centre of every diamond to the customer. This makes the diamond easy to sell for all level of sales professional experience and ability and clearly demonstrates the level of diamond cutting excellence.
“A young couple called into the store looking for an engagement ring. They’d been shopping around but hadn’t found what they wanted. They were looking for a design with a ‘wow’ factor with a classic style that would be wearable forever. Multiple sparkle was a must and the Vintage design by Mastercut suited the customer’s feminine appearance. The eight-sided star effect created by the precision cut of the diamond set this design away from others they’d seen. They loved using the Stargazer as this really emphasised the diamond facets. They also appreciated the ring being a wedfit as similar designs elsewhere didn’t offer this flexibility. The ring is now on order and the matching earrings are already on the wish list for a wedding day gift!”
Laura Ellis, Store Manager, Green + Benz, Sheffield
Mastercut also recognises the importance of training when it comes to selling diamonds, and retailers are able to benefit from a number of tailor-made training opportunities, including both product and sales training that can be delivered in store. Follow up support and ongoing training is also available.
“The training was INCREDIBLE and the best I’ve personally had in all the 15 years I’ve been in the trade. Everyone went home buzzing with enthusiasm (myself included) and all came in the next day with fresh ideas about approaching customers and their sales techniques.”
Jo Bourne, Peplow Jewellers, Worcester
Exceptional payment plans are available to finance the collection and there is a dedicated MasterCut diamond website: www.mastercutdiamond.co.uk. As well as the new collections, branding and stockists, each and every retailer is now linked to this website so potential customers can search and access their nearest Mastercut stockist. There is also a website tool kit, which allows every Mastercut retailer to update and improve their own websites.
