WINNER Endless Jewelry, Jennifer Lopez Collection: Endless Jewelry only launched onto the scene in the summer of 2013, but the brand has already gained significant ground in the UK jewellery market, opening 40 accounts at International Jewellery London in 2014 and 230 at JCK Las Vegas — where it reached 50% of its target orders within 24 hours. But this wasn't enough for the brand’s fearless leader Jesper Nielsen, who surprised the industry by signing global superstar Jennifer Lopez as Endless' international brand ambassador as part of a long-term deal - quite a feat for the new kid on the block. Her namesake collection, including textured wrap bracelets in three colourways and more than 60 charms in silver and gold vermeil, has sparked a further 250 retail partnership for Endless since its launch in August. As of November 2014, Endless is in a total of 3,200 stores worldwide, with 80% of dealers in Europe stocking the Jennifer Lopez collection.
HIGHLY COMMENDED Emozioni, Skinny Bangles: Emozioni by Hot Diamonds launched its new Skinny Bangles concept in April this year, finding its way into 300 retail locations in the UK. With impressive sell-through rates and big replenishment orders just weeks after retailers received their first deliveries, Emozioni has cleverly targeted those tricky-to-reach customers who want something stackable and completely customisable. Each Skinny Bangle can be adorned with a customer’s existing stash of Emozioni coins by simply clipping them into place, or worn alone and layered to create the 'festival' look.
HIGHLY COMMENDED Mi Moneda, Live the Life you Love: As the pioneering jewellery brand behind the phenomenally successful interchangeable coin concept, Mi Moneda continues to shine this year with its colourful seasonal collections. The Live the Life you Love range was launched in July and it immediately captured the attention of the brand’s dedicated fan-base with its sparkling crystal accents. Key additions to the Mi Moneda family include the bestselling Verano bracelets – combining silver and rose gold-plated bangles with colourful elastic and interchangeable coins – and a selection of customisable earring designs. As a result of the new launch, Live the Life you Love coins, including this seawater blue duo (pictured) have jumped to the top of the brand’s bestseller’s list.
HIGHLY COMMENDED Story by Kranz & Ziegler, Story Watch Elements: Having achieved considerable success with its tried-and- tested combination of wraparound bracelets and Elements charms, Story by Kranz & Ziegler took on the challenge of diversifying its offer earlier this year, tapping in to the 'arm candy' trend for layering fashion watches and bracelets. The result was the Story Watch collection of miniature watch charms crafted in steel, which slide onto bracelets alongside customers’ existing Buttons, Drops, Spacers and Tubes Elements. Rose gold plating adds a fashion edge, while crystals and Roman numerals bring detail. Now in 120 doors nationwide, Story has also reaped the benefits of its House of Fraser accounts, which have boosted growth in 2014.
HIGHLY COMMENDED X by Trollbeads, Silver Décor: Composable charm and bead jewellery concept X by Trollbeads has had a full-on year, packed with designer collections, innovative new shapes and fresh point of sale materials for retailers. Designed to target both men and women, the Décor pendants were launched in May of this year spanning three styles; Bird Skull (pictured), Flower Clouds and Infinity. An additional Visible Path Décor pendant was launched in November. Each one can be combined with other links in the X by Trollbeads collection or worn individually on the brand's new Asian Cords – pink, green and black ropestyle necklaces in three different lengths. Now sold in around 100 stores in the UK, X by Trollbeads has secured double-digit sales growth this year by tapping in to the market for collectible and affordable trinkets.