In the lead up to Professional Jeweller’s Collections of the Year 2015, we have caught up with some of last year’s winners to see how the achievement impacted them.
Here, Domino’s sales and marketing director Andrew Sollitt shares how the team at Domino felt when its Rosabella range was honoured as Bridal Jewellery Collection of the Year 2014.
How did you feel winning Bridal Jewellery Collections of the Year?
It was a wonderful surprise and a great boost to everyone on the team.
Were you surprised with which collection won?
I suppose it is a little surprising that Rosabella, which is a collection of diamond earrings, necklaces and bracelets in 18ct gold, rather than a collection of engagement or wedding rings, should win Bridal Collection of the Year, but we at Domino have always been aware of the very many opportunities this collection offers to retailers who want to offer their brides-to-be and indeed other members of the bridal party the widest possible choice. The full-colour brochure for the range includes a number of stunning bridal pictures and underlines its wedding credentials.
Rosabella has long been a favourite with our stockists and I imagine that the judges could see the very real opportunities it offers to retailers for add-on bridal sales. The suites are truly stunning and mix and match well with a wide selection of engagement rings. Rosabella not only stands out from the crowd but is also highly commercial.
In your opinion, what does it take to make an award-winning collection?
Great design is clearly at the heart of all great jewellery and our in-house design team have worked very hard with Rosabella to create pieces which have real appeal. The high level of detail in each piece, the use of imaginative setting, together with our underlying commitment to quality and service must also play a part.
What range are you most proud of this year and hope to see win?
We have launched a number of new collections this year and are very proud of them all but perhaps especially the new additions to our Belle Ile range. These are based on five very different fashion trends and reflect the mood of the moment. It would be great to see these recognised but we are also excited by our Starla illusion-set diamond collection which meets very competitive price points and gives consumers a high carat look without a high carat price.
How have you developed your jewellery collections in 2015?
We have added new pieces to almost all our collections this year. All the additions have, as ever, been designed in-house by our prize-winning design team and very many of them have also been created and crafted here in the UK. This year we at Domino have also worked very hard to make retailers aware, not only of our jewellery, but also of the strong values which underpin its production and the ways in which the company does business.
How would you sum up how 2015 has been for your brand?
It has been a great year for Domino. Our offer was well received at all the trade events we attended. Our export and home markets are growing and our customers seem to be loving the new designs we have introduced. IJL was a particularly strong show for us and we are looking forward to strong sales for Christmas.