Connoisseurs moves forward Icy Blue Diamond Dazzle Stik launch due to high demand

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Jewellery care company Connoisseurs has brought forward the date of its repackaged Diamond Dazzle Stik launch due to high demand and sell through.

Connoisseurs unveiled the popular cleaning product’s sleek new icy blue packaging at JCK and received an overwhelming response.

The Icy Blue Diamond Dazzle stick was set to launch in the UK and US in 2017, but the company has decided the launch the product immediately.

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A customer favourite, the portable jewellery cleaning wand is now longer lasting and continues to fit easily into a woman’s handbag.

Now established in more than 60 nations, from North America to Asia, the Connoisseurs brand is popular with consumers, jewellers, retailers and fashion/beauty editors and bloggers around the world, and the audience is continually expanding – especially in the UK.

The UK Connoisseurs team, lead by Hot 100 2016 Brand Champions Gavin Merrison and Philip Goodman, works with retailers to train staff to use the product as an easy add on to boost overall sales and customer satisfaction.

The company now supplies more than 1,000 stockists across the UK.

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