Consumer research helps Pandora to create Essence

New slender bracelets celebrate the values held by modern women.

Pandora has today unveiled its new Essence collection, created using feedback from thousands of its customers.

The collection features slender silver bracelets and 24 charms made using precious metals and carved gemstones, with engraved words such as ‘balance’, ‘courage’ and ‘faith’ to represent the values that matter most to women in their daily lives.

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The collection was created following extensive research compiled with the help of thousands of women across the globe, with the brand describing the collection as "created by women to inspire women".

Pandora chief creative officer Stephen Fairchild said: “Now women can not only celebrate their unforgettable moments in life with their bracelet, they can also express their inner values."

The new bracelet features the signature Pandora lock, and each of the charms have been designed specifically for the collection’s bracelet and slide and secure in place thanks to a flexible silicone grip built inside the sterling silver core of each charm.

Pandora has also launched a new campaign film to accompany the collection, featuring eight female ambassadors from around the world, who each represent one of the values engraved on the charms in the collection. The UK ambassador is Lauren Cuthbertson, principal ballerina for the Royal Ballet, chosen to represent the Confidence charm.



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