Consumers vote Swarovski best for statement jewels

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Brand bagged Cosmopolitan Fashion Award 2014 at glittering party.

Swarovski celebrated winning the Cosmopolitan Fashion Award for Best Statement Jewellery last night (September 18), having been honoured alongside other high street shopping destinations.

The awards, which promote the best in high street retailing, were voted for online by over 30,000 Cosmopolitan readers and judged by a celebrity panel, including Made in Chelsea star Millie Mackintosh, TV presenter Laura Whitmore and blogger Disneyrollergirl, plus Cosmopolitan editor-in-chief Louise Court and fashion and style director Shelly Vella.

Other winners at the Battersea-based catwalk event included Topshop, New Look, Next, Boohoo.com, Figleaves, ASOS, and River Island.

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Earlier this year, Professional Jeweller spoke to Swarovski UK managing director Hayley Quinn, who commented: “At Swarovski we have a very strong brand building strategy, which has been in effect for the past few years. Our advertising campaign featuring Miranda Kerr will continue.

"There are a number of activities we are working on to increase awareness to our key female target markets, through a variety of communication methods across both traditional and new media. Investment on these areas will be increasing significantly in 2014, so watch this space.”

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