Coopers prepares to unveil new website

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Devon jeweller hopes to emulate high-fashion site Net-a-Porter.

Coopers Jewellers is preparing to unveil a new website that it says will be “more like Net-a-Porter”.

The Devon jeweller currently sells its range of antique and modern jewellery and watches online at coopersjewellery.com, as well as its stores in Barnstaple and Bideford, but feels that a refreshed website will help it to attract more customers.

Coopers Jewellers owner David Bruce said: “High street shopping is no longer the thing now. We already sell online but we don’t sell enough, so we want to refresh the website and make it more inviting.”

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Bruce has already contracted a web company to do the job and the new site should launch within the month. New features on the site will include better-quality imagery and a more customer-friendly and enticing landing page.

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