Cornerstone Creations talks jewels, projects and plans

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Cornerstone Creations has created a Hope pedant which raises money for the Cornerstone project in South Africa.

UK account manager for Cornerstone Creations, Daisy Grice, talks to Professional Jeweller about the brand’s new jewels, projects and plans for 2016…

What new Jewellery collections are you showing at JW16?

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We are extremely excited to add the new ‘Hope’ pendant to our range; this pendant is very important to us as all of the profits from the sales of this pendant will go directly to the Cornerstone project in South Africa. Also, in 2015 we launched a new collection of rings with rich semi precious stones to add colour and have now we have designed earrings and pendants to match. These are available within the Parade collection which will be shown for the first time at JW16. We have also added a new line to our best loved Cradle collection.

Which jewellers already stock Cornerstone Creations?

We have had amazing support from the renowned family run business Beaverbrooks the Jewellers, who have continued to support the Cornerstone project in SA as well as the Cornerstone Creations brand in the UK. We have also had great success with independent boutique shops, Aurum in Norwich and Stuart Thexton in Nottingham to name but a few.

How do you plan to share the story of the Cornerstone project at the JW16?

Our stand will feature an area designated to the Cornerstone project, where the new Hope pendants will be prominently displayed. Each of the three variations will be on view. Paul will also be on hand to answer any questions on the project.

How much of the proceeds from Cornerstone Creations go to the Cornerstone project?

There is an ongoing contribution in terms of time, design and support. Since the launch of Cornerstone Creation here in the UK a percentage of every sale has been used to fund the Cornerstone SA project.  More specifically the profit from sales of the Hope pendants will be directly attributed to the Cornerstone project, we plan to expand this collection in the future.

Do you have any exciting new plans for the Cornerstone project for 2016?

Last year we decided to offer different collections for Cornerstone Creations (UK) and the Cornerstone project in South Africa. They each have a separate and very different customer base. Paul has spent some time working in South Africa designing new pieces for the South African market in preparation launch for the Cornerstone South Africa collection.  This year, Cornerstone South Africa have joined the Erkulani Jewellery Project to have a fully functioning in house casting workshop. This will be mentored by Apple from Hean Studio Casting, with the aim of raising the standard of casting in South Africa to offer a comprehensive service to all manufacturers in Mzansi and beyond. There will be internships available within the jewellery manufacturing and casting facility.

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