The company plans to hold a grand opening ceremony later this year.
Corum has opened its first boutique in Switzerland on the banks of Lake Leman, Geneva.
Having already established itself as a major player on the waters of Lake Leman with a number of sailing scholarships, the brand has now launched its new store in the centre of the ‘Les Bergues’ district.
Set in a historical building, consisting of old stone and Macassor wood, the boutique will be stocking Corum timepieces from the brand’s four pillars: Admiral’s Cup, Corum Bridges, Romvlvs and Artisans.
A grand opening event for the boutique, with a ribbon cutting ceremony and additional celebrations has been planned for the beginning of September.