Cred Jewellery responds to UK market demand with 9kg gold shipment.
Cred Jewellery received its biggest ever import of Fairtrade metal this month as demand continues to rise from jewellers and consumers.
The shipment of unrefined bullion, including 9kg of gold and 11kg of silver, comes from the Sotrami mine in Peru, and is the biggest delivery of Fairtrade metal ever to the UK.
As importers of the majority of the UK’s Fairtrade gold, Cred Jewellery aims to encourage jewellers to sign up to the Fairtrade Goldsmiths’ Registration Scheme and offer Fairtrade metals to their customers.
Cred Jewellery chief executive officer Alan Frampton explains: “Consumers are driving this demand for a fully transparent supply of gold. They want to know the story behind their rings.
"Since there are now over 100 jewellers registered for the Fairtrade Goldsmiths scheme, the public are getting to know Fairtrade gold is available, and here is the evidence.”
Sales of all Fairtrade products reached £1.78bn in 2013 and awareness of the Fairtrade Mark is high, with 78% recognition among UK consumers.