Cred scoops sustainable luxury jewellery award

UK company praised at Buenos Aires awards for Fairtrade gold efforts.

Cred has been named the Best Sustainable Luxury Jewellery Company 2013 by the Center for Study of Sustainable Luxury (Centro de Estudios el Lujo Sustentable), in recognition of its work and commitment to Fairtrade gold

The company, which operates as both a wholesaler of Fairtrade precious metals and as a jewellery brand, scooped the prize at an awards ceremony in Buenos Aires, Argentina.

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The awards aim to recognise the best business practices, strategies and innovations of various sustainability-related sectors within in the luxury industry. The recipients of this year’s awards included a global line up of manufacturers, importers, exporters, academics and journalists.

Cred has won a number of accolades in 2013, including the Guardian’s Sustainable Business Award and the People and Environment Business Award for Supply Chain, and its managing director Alan Frampton was named a Bering Trailblazer in the Professional Jeweller Hot 100 2013.

It was also the year in which Cred bought Fairtrade silver to the wholesale market in the UK.

The award recipients were selected by an international panel with a wealth of experience and expertise, including Spanish Dragon’s Den star María Eugenia Girón, Latin American fashion expert Susana Saulquin, and Ana Laura Torres, the co -creator of the Center for Study on Sustainable Luxury.



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