Brand’s colourful macramé bracelets to enter 65 stores.
Italian jewellery brand Cruciani is set to enter Beaverbrooks stores, having won an official UK distributor this summer.
Cruciani creates £10 macramé friendship bracelets, available in an array of colours and styles including heart shapes, infinity loops and hamsa hands. The brand will launch in all 65 Beaverbrooks stores nationwide in colourways including pink and silver.
Cruciani UK distributor Debra Zender said: "We are thrilled to now be available from the Beaverbrooks jewellery chain. Cruciani bracelets have become a global phenomenon since their launch with sales exceeding 12 million. [They are] a great fashion accessory, that makes a brilliant gift at only £10."
They are distribution by Debra Zender through London based company Frank Phillipe Ltd.