Online store serves as a portal into world of galleries and museums.
Culturelabel.com, which launched last year as a portal selling products from galleries and museums across the UK, has opened its first online jewellery store.
The web site does not stock and sell its own merchandise, but instead provides a portal through which shoppers can link to the stores of over 70 leading museum shops, galleries, artists and culture institutions from Britain and, increasingly, the rest of the world.
The site also acts as a community meeting place, with blogs, information and advice about anything connected to art and culture.
The jewellery collection ranges in price from £14.75 for an English Heritage Celtic Knot Pendant to £3700 for high art pieces from jewellery designer Cora Sheibani.
Jewellery from the Saatchi Gallery, the British Museum, Royal Academy of Arts and even watches from The Royal Observatory are represented on the site.