CW Sellors reveals plans for Centre of Excellence

Tourism and manufacture to combine at innovative Derbyshire HQ.

CW Sellors has revealed plans for a new Jewellery Design Centre of Excellence close to Carsington in Derbyshire, part of the family business’s UK expansion plans.

The company launched the plans in full at IJL yesterday, following its submission for planning permission to Derbyshire District Council. The centre has been dubbed a tourism attraction and educational development centre, situated adjacent to Carsington Reservoir and, if given the go ahead, will be in process by 2015.

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CW Sellors’ current head office in Ashbourne will be relocated to the centre to allow the business to expand. The new space means more room with larger specially-designed metal and stone workshops with additional aspects including retail spaces, flexible exhibition spaces, tea room and an auditorium to be utilised for educational activities.

CW Sellors founder and director Chris Sellors said: “The plans aim to meet tourism needs, government policy and the businesses requirements. The Derbyshire Dales is one of Britain’s most scenic areas and is situated within two hours’ drive of almost half the UK population plus boasts over five million tourist visitors per year – thus the perfect location for a sustainable tourist attraction.

"Our intention is to enhance visitors experience in Derbyshire and offer something truly unique and are a result of years of preparation in building the business and working to educate consumers about British manufacture and the importance of it.”

The new project was unveiled yesterday by Derbyshire MP and Secretary of State for Transport, who attended IJL to show his support of the centre.

The development will create about 21 new jobs for local people, offering training development for current team members to help drive the business forward on a long-term basis.

CW Sellors also hopes to capture local tourists and those from the surrounding areas by offering accommodation, shopping, leisure and food.

The proposed location has been chosen as a result of extensive investigations including sequential testing. The design has been formulated to compliment the surrounding areas and and features a combination of wood and stone detailing to allow it to fit into its surrounds.

The development will also enhance the surrounding landscape around the proposed building with plans to incorporate hedgerow and existing tree retention.

Diane Sellors of CW Sellors said that the company plans to work more closely with jewellery schools on educational projects once the space is open.

At present CW Sellors employs about 94 people, of which about 30 are involved with the manufacturing of its jewellery collections.



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