CW Sellors rolls in mobile display to IJL

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Brand describes moveable case as a pioneering sales tool.

CW Sellors has wheeled in its new invention The Gem-Station to IJL, a tool designed to help retailers display and sell jewellery.

The moveable case, which CW Sellors describes as a pioneering sales tool, offers retailers a bespoke, standalone platform to sell collections in stores.

The Gem-Station includes compact units that consist of layers of display trays so retailers can present ranges, while allowing customers to browse even the most expansive of collections with ease.

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The display drawers are available in a range of layouts so several ranges can be demonstrated. Display areas are protected by scratch-resistant glass, ensuring longevity and stock protection and the cases are protected with an electronic locking system. The lower section of the Gem-Station features a storage drawer and an optional paper cassette.

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