CW Sellors to sponsor Shrovestide football match

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Retailer donating Tissot pocketwatches to time 8-hour long match.

Ashbourne jewellers C W Sellors is donating the official timepieces for this year’s Ashbourne Royal Shrovetide football match to help ensure accurate timekeeping.

Traditionally the match is played on Shrove Tuesday and Ash Wednesday each year but unlike a conventional football match, the games takes place over two eight hour periods and the goals are three miles apart, with very few rules. The competing teams are known are the Down’ards and the Up’ards, which team you play for is depicted by where in Ashbourne you were born.

Together with local family run jewellers, the Shrovetide Committee has selected two identical ‘Tissot Savonnette’ pocket watches for the official timepieces, to be situated at each goal.

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Mick Betteridge, Honorary Secretary of the committee explained: "We selected to have these particular models as they have clear hour markers to allow for accurate and ease of reading. The watches will be accessible only to certain committee members who will also be responsible for time keeping at 5pm and 10pm, as these are critical times for the game. Although C W Sellors have kindly contributed the official timepieces, the timing of each goal will remain strictly at the hands of the Royal Shrovetide Committee."

The two pocket watches will be tested the week prior to the game by C W Sellors watch specialist Charles Crump, using a Quartz pulse reader which will provide an accurate reading of the movement and seconds hand on the watches to ensure they are exactly calibrated, removing any chance of inaccuracy.

Helen Bateman, Boutique Manager at C W Sellors Ashbourne said: "Shrovetide is such an important event which unites the whole town, I am proud that we are able to encourage and endorse the continuation of this tradition by donating these watches."

The watches have been specially engraved for this event. For the third year running, C W Sellors will also award a Hugo Boss watch worth up to £400 to each goal scorer over the two days, who can select their own choice of watch and have it similarly engraved to mark the occasion. The Ashbourne Royal Shrovetide football match will take place on the 8th and 9th March this year.

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