Daisy London announces Laura Whitmore collaboration

Cropped 2 Laura

British jewellery label Daisy London has announced its first celebrity collaboration with DJ and presenter Laura Whitmore.

Whitmore’s debut jewellery collaboration will be available from October 2015, exclusively at Daisy London. The collaboration is a natural fit for both Whitmore and the brand, who has worn Daisy’s Chakra collection since it launched.

Borne out of Whitmore’s passion for music, the new Laura Whitmore x Daisy London range features the recurring shape of the plectrum throughout, which is expertly blended in to Daisy London’s iconic form of jewellery. Whitmore has used her personal style and taken her love for colour and inspiring quotes to weave these into the design of this collection with eye-catching pendants and charms.

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Whitmore says: “Before Daisy approached me about this collaboration, I had been thinking about designing my own brand name of jewellery. When I got the phone call from Ruth I had to jump at the chance. I feel there’s a synergy between myself and what Daisy stands for, and it was really important to me that this collaboration felt natural and not forced.

“The concept for the collection stems from my love of music. Music festivals have always been a big part of my career as well as my personal life. I grew up listening to a wide selection of music from the likes of Fleetwood Mac and The Beatles to Kylie and The Foo Fighters. Their albums have provided the soundtrack to my life!

“With the collection, I wanted to bring this in using the shape of the plectrum, supported by inspirational quotes and lyrics. I also looked at symbols and colours that could work as charms so that this collection could be made personal to the wearer too, especially in time for Christmas.”

Daisy London is synonymous with far-flung shores and adventure and Laura Whitmore reflects this with the use of symbols such as the peace sign, a heart and the evil eye.

All items are available in 24ct gold plate/rose gold and 925 sterling silver. Prices will start from £25 up to £125 for longer 26” necklaces.

Laura Whitmore x Daisy London will be available from www.daisyjewellery.com, ASOS.com and wholeasale locations across the UK from October 2015


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