Daisy London launches Topshop pop up

Daisy Nature Campaign by Pip

British jewellery brand Daisy London is celebrating the launch of its Native Spirit collection with a pop-up event at Topshop’s London flagship store.

The Daisy London pop-up, which is located on the ground floor of the Oxford Circus Topshop store, showcases the brand’s new collection alongside a mixture of Chakra, Daisy and Laura Whitmore pieces.

Native Spirit brings out Daisy’s wilder side as it introduces animal spirits to consumers. Inspired by the animal kingdom, the brand new collection is based on native American spirit animals believed to be assigned to people at birth.

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Taking the traditional symbols of the spirit animal and giving them a modern Daisy twist, the new collection offers necklaces centred around an element of a different animal connected to each birth month, alongside other pieces representing various aspects of the 12 animals.

The Topshop event allows consumers to find out more about the Native Spirit range and discover the meanings behind each key Native Spirit animal.

In addition to the partnership with Topshop, Native Spirit also see’s the brand collaborate with digital influencer Megan Ellaby for the very first time.

The pop-up event went live in Topshop yesterday (Sunday 9) and will run until October 15.


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