EXCLUSIVE: Daisy London opens first standalone store

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British fashion jewellery brand Daisy London has launched its first standalone retail store.

In a brand first, Daisy London has opened a concept store in Shanghai with its local distribution partner.

Opening on Monday July 10, this is the brand’s very first standalone store and highlights the Daisy London’s early success in China. The store will stock all of the company’s core collections along with some exclusive lines created for the region.

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“We are thrilled with the launch of our first store and hope customers enjoy the full Daisy experience,” shares Daisy London director Ruth Bewsey. “It’s been a pleasure working on this project with our distribution partner and we look forward to continuing to grow our retail presence with them.”

The Daisy London branded boutique can be found at L2-11, 2th Floor, Jingpin Shopping Mall, No. 68, Yuyuan Road, Jingan District, Shanghai City, China.

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