Daisy London reports strong Christmas sales

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Fashion jewellery brand Daisy London has reported strong Christmas sales.

During the festive shopping period, from mid-October to mid-December, Daisy London was up 32% on 2014 like-for-like.

With the launch of the brand’s first celebrity collaboration with presenter Laura Whitmore in full swing and additional extensions launched in November, including Chakra necklaces, Good Karma earrings and a Diamond Chakra offering, Daisy London enjoyed a strong Christmas with sales increasing year-on-year.

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The brand also saw an increase in the average order value throughout this time, with an average of £71 per transaction, compared to £61 in 2014.

The brand reports that its core collections, Daisy and Chakra, were extremely popular over Christmas, however its hero collection this year was the Laura Whitmore X Daisy range which launched in October. Many of the necklaces and bracelets from Laura Whitmore X Daisy sold out within the first month of sales.

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