Fashion jewellery brand Daisy London has reported strong Christmas sales.
During the festive shopping period, from mid-October to mid-December, Daisy London was up 32% on 2014 like-for-like.
With the launch of the brand’s first celebrity collaboration with presenter Laura Whitmore in full swing and additional extensions launched in November, including Chakra necklaces, Good Karma earrings and a Diamond Chakra offering, Daisy London enjoyed a strong Christmas with sales increasing year-on-year.
The brand also saw an increase in the average order value throughout this time, with an average of £71 per transaction, compared to £61 in 2014.
The brand reports that its core collections, Daisy and Chakra, were extremely popular over Christmas, however its hero collection this year was the Laura Whitmore X Daisy range which launched in October. Many of the necklaces and bracelets from Laura Whitmore X Daisy sold out within the first month of sales.