Daisy London to unveil celebrity collaboration at CMJ event

Laura Whitmore x Daisy London SS16.

Daisy London will preview four new launches, including a celebrity collaboration, at the Company of Master Jeweller’s (CMJ) upcoming trade show.

While the fashion brand is launching extensions of two core ranges in AW17, (Chakra and Daisy), it is also offering two brand new collections.

Daisy London has developed its existing Chakra collection, now adding ‘Chakra Sparkle’ to its portfolio. The range, crafted in 925 sterling silver and cubic zirconia, looks to offer a luxury twist on the best selling designs, and replicates the brand’s diamond offering at a more affordable price.

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A 12 piece capsule collection will also launch in the brand’s Daisy range. The addition claims to bring a new aesthetic to this classic collection with daisies, leaves and bees.

In addition to the existing collections Daisy London is introducing a set of seven healing stone necklaces. The range, which is launching in October, is made up of symbolic pieces, with each stone denoting a meaning, honing in on the brand’s Christmas message this year: ‘More than just a gift’.

Daisy London will be offering CMJ retailers an exclusive opportunity to view their upcoming celebrity collaboration.

Coming off the back of two sell out collaborations with TV personality Laura Whitmore, this new collection has been kept shrouded in secrecy and left retailers guessing which Daisy girl the brand will be working with next.

The wait is almost over as the industry will be the first to find out at the CMJ trade event, which takes place August 6 to 7.

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