Damiani opens new stores in China

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The Italian jewellery group looks to expand into Asian markets.

The Damiani Group has announced the launch of two new stores in China.

The outlets, a Damiani boutique in the Chinese city of Ning Bo and a Bliss store in tourist town Harbin Quilin, are part of a continuing expansion in the region.

The company recently ventured in the area with the recent launch of a Damiani boutique in Singapore and a Bliss boutique in Shanghai.

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The new Damiani boutique will be offering a wide choice of high-end lines and will feature a concept developed by Antonio Citterio, an Italian architect who has already designed many Damiani boutiques worldwide.

Damiani Group wholesale general manager Mario Gilardini said: "We believe that the vitality of the Chinese market is perfectly in line with our vision to expand into emerging markets. We are very interested in the development, not only commercial, that China that may have, both for the Damiani and Bliss brands."

The Bliss flagship store will be launching on the major shopping street of the heavily populated tourist town of Harbin Quilin. For the occasion Bliss, will offer a special edition of TAOGD, the new silver ring etched with made the phrase ‘I Love You More Each Day’, printed in full or abbreviated on the face.

The ring, handmade in Italy and with a small diamond next to the word Bliss, will be designed in Chinese ideograms.

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