Damiani revives watch manufacturing plans

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Brand plans to open Swiss manufacturing base in next few years

Damiani has plans to launch a watch manufacturing company in Switzerland to bolster its watch offer.

The luxury brand has been designing Swiss-made watches for the past 10 years but the timepieces have always played a secondary role next to its jewellery. Damiani had plans in place to open a watch manufacturing site before the recession but was forced to put these plans on hold until the financial situation recovered.

The plan is now being revived but the brand will not put it into action until it feels the market is ready and so a Damiani watch manufacturing plant may still be some years away.

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Damiani vice-president Silvia Damiani said: “We would like to be more prominent in the watch field. [The manufacturing company] is something that we will eventually do but we want to do it when we’re 100% prepared.”

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