Daniella Draper opens new flagship store


Jewellery designer Daniella Draper has announced the opening of her second stand alone store located in the heart of Lincoln, Lincolnshire.

The new two-story flagship shop will stock the full range of handcrafted silver and gold jewellery collections and showcase the Cinderella one-of-a-kind pieces.

A private bespoke room will also be at hand allowing customers to work directly with the designer, by appointment, on custom made items.

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The all white interior provides a fresh backdrop to present Daniella’s individual and delectable pieces. Restored antique cabinets and counters, sourced from an old jewellery arcade, showcase the collections. The store is adorned with giant crystal centrepieces, enormous seashells and jumbo starfish, tying in stimulation from land and sea – some of Daniella’s inspirations for her collections.

Daniella Draper, a graduate of Central St. Martin’s, started making silver jewellery from her kitchen table after university, then opened her first shop in Cleethorps in 2014. Her unique collections are recognisable, adopting a finished rustic effect, lending to plenty of layering and stacking, creating a youthful and adventurous playful look.


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