Dannii power drives Shaun Leane demand into orbit

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Waiting list for earrings soars 1750% following X Factor appearance.

The power of X Factor marketing was dramatically demonstrated this week when a pair of Shaun Leane earrings, worn by showbiz judge Danni Minogue, saw demand rocket by 1750 percent.

The Gold Plate Large Hook Earrings, which retail for £165.00 on the designer’s own website, were already sold out before the ITV talent show, but there was a waiting list of only two customers, according to Shaun Leane spokesperson Stephanie Rickards.

After the X Factor finals, the waiting list for Shaun Leane’s Signature Tusk earrings leapt to 35 people, the biggest ever seen by the jewellery business, Rickards confirmed.

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Ms Minogue is reported to be a huge fan of the Shaun Leane brand with her stylist confirming that the X Factor judge “adores” the earrings. Dannii also took to Twitter to inform her 276,798 followers where the Gold Hook Earrings were from.

 

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