David Marshall to open Mayfair boutique

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London-based luxury jeweller secures 880sqft site on Davies Street.

Luxury jeweller David Marshall London is due to join the high jewellery set with a store opening on Davies Street in Mayfair, London.

The brand has secured an 800sqft store opposite Claridge’s Hotel in the heart of the luxury shopping district. The store is due to open next month showcasing the brand’s fine jewellery and offering a bespoke service.

The two-storey boutique is in the process of a shop fit designed by Sarah Chenevix-Trench and project managed by Leckenby Associates. It will house bespoke furniture designed and made by British cabinetmaker Jonathan Sainsbury and all of its cabinets have been made to order, designed with clean lines in a dark walnut finish and embossed with the David Marshall logo inlaid in metal.

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The interior of the store will include an ornate Victorian mirror, crystal chandeliers and a champagne bar area for clients and the interior will be in a subtle colour palette of green, plum, stone and brown.

The company’s eponymous founder David Marshall said: “The new shop will be able to give our customers a luxurious yet relaxing shopping experience when purchasing or commissioning our jewellery.

"We already have a wide and loyal client base in London but the new shop will be able to introduce our jewellery to a wider, more international audience.”

David Marshall plans to host a series of exclusive customer and press events in September to mark the opening and will also launch a new collection timed to coincide with the store’s opening includes a selection of unique pieces featuring jade, green tourmaline, seed pearls, untreated blue sapphire and tanzanite.

The brand has a new bridal collection in the pipeline and an 18ct gold line called Forget Me Knot comprising earrings, pendants and charm bracelets in yellow, red and white gold, set with white diamonds.

David Marshall London has also appointed CMJ Media as its PR and media representatives concerning the new store.
 

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