David Yurman pulls out of BaselWorld

US brand rumoured to be unhappy with stand location.

US jewellery brand David Yurman is said to have pulled out of BaselWorld 2013 after an apparent “exasperating” back-and-forth exchange with the organisers of the international jewellery and watch show.

According to WWD, the company has confirmed that it will not show at the Swiss fair in April. It has been suggested that the band was unhappy with its stand location at the 2012 show. An upheaval in stand locations has taken place for 2013, owing to the increasing size and adaptation of the show space at the Messe Basel where the 10-day show is located.

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David Yurman is said to have denied the speculation surrounding its stand and said that it would be open to participating in BaselWorld in the future.

The brand is known for its luxury gold jewellery, with eye-catching advertising campaigns that have featured the likes of Kate Moss and Gisele Bunchen.



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