De Beers Group outfit uses online tools to drive up diamond knowledge

De Beers Group company IIDGR is set to show how its online tools can help young industry professionals gain a comprehensive understanding of the world of diamonds when it returns to IJL next month.  

While De Beers is known throughout the international jewellery community as a supplier of rough and cut diamonds, the IIDGR division specialises in supporting the industry through its educational programmes, supply of synthetic diamond detection equipment and laboratory-based diamond grading facilities.

“Our main aim is to support the UK industry with a comprehensive range of diamond focused retail-based education modules and leading-edge technology supported by world class laboratory facilities,” explained IIDGR President Jonathan Kendall.

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“We are delighted to be back at IJL, which as the UK’s premier showcase, provides IIDGR the perfect opportunity to demonstrate how we can develop long term partnerships with all sectors of the UK jewellery industry.”

On show this year will be the recently launched IIDGR Diamond Foundation Course, which is specifically aimed at providing young and new jewellery industry entrants with online access to key diamond information.

IIDGR’s Diamond Foundation Course explains the route from mine to finger, incorporating an introductory look at how rough diamonds are sorted, priced, cut, polished and brought to market in stunning pieces of jewellery.

The Diamond Foundation Course will be available to all IJL visitors at a discounted rate for the duration of the show only.

IJL visitors are also invited to bring their own items of jewellery to see IIDGR’s new synthetic diamond detection equipment in operation.

The “SynthDetect” can easily analyse both loose diamonds and finished jewellery to detect synthetic, treated or diamond simulants. The results may surprise you!

IIDGR will be exhibiting on stand E161a, adjacent to the catwalk.

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