Deakin & Francis to open very first concept store

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Deakin & Francis has announced it will be opening its very first Deakin & Francis store on November 1, 2017. 

After 230 years in business, the British brand will be opening the doors to a flagship boutique in Piccadilly Arcade, London.

The wholesale arm of Deakin & Francis continues to soar, with its quirky selection of cufflinks going from strength to strength in the UK.

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Earlier this year the brand broadened its offering and launched its very first selection of ladies jewellery, and now it will be adding a retail arm to its business before the year ends.

During an interview last year, managing director, Henrky Deakin, revealed to Professional Jeweller that a store was in the pipeline but they were waiting for the perfect property, with the brand setting its sights on London as it’s a convenient base for meeting internationals clients.

So far the brand has only teased the news to its follower on social media, but the team promise to share more information soon.

This is a very exciting step for Deakin & Francis as it will create a greater brand awareness and allow consumers to immerse themselves in the fun and quirky world of the British company.

A store also provides an opportunity for Deakin & Francis to showcase all of its products (to which there are many!) in one retail environment for the very first time.

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