Former Hot 100 NexGem heads overseas with Paris’ Pink Heater.
Deci London has appointed a Paris-based sales agency to help increase its presence overseas.
The brand, founded by Dessy Tsolova, is now working with Pink Heater, which will represent the brand internationally, positioning it in front of buyers and international press.
Tsolova, who was named a Professional Jeweller Hot 100 NexGem in 2010, has continued to produce fine and silver jewellery that references her Bulgarian upbringing as well as the Ottoman and Byzantine empires.
She said of the appointment: “We are very pleased to have partnered with Paris based agency, Pink Heater. Building an international brand with a global customer base is an important part of our strategy for the future.
“With the positive energy, enthusiasm and experience of the Paris team alongside our UK Press team, we have laid the right foundations to achieve that goal. Together, we will ensure the steady growth of the Deci brand into 2013 and beyond.”
Pink Heater was founded five years ago by Malika Benshila, who herself has ten years of experience in the arts and international fashion. She decided to open the first Parisian gallery-showroom, representing worldwide jewellery designers and visual artists of large.
Today Pink Heater develops and supports its brands “on a 360° approach”, creating the link between designers and retail stores all over the world, offering their clients a space in their showroom and at international exhibitions.
Deci London will continue to work with CMJ Media in the UK, with a view to UK press and PR.