Demand for coloured jewellery on the rise

Jewellery by Ti Sento

Ti Sento sells out of multiple colours as buyers & shoppers get brave.

Jewellery buyers are becoming bolder when selecting colourways, according to Italian fashion jewellery brand Ti Sento.

Ti Sento UK sales manager Judith Wade said she has noticed a shift in UK buying patterns, with retailers buying in a selection of colourways rather than favouring a single colour as has been the trend in past seasons. And feedback from retailers has been that shoppers are buying a selection of different colours of jewellery and then mixing and matching them together.

Wade said: “This season we are selling out of coral, turquoise, tortoiseshell and mother of pearl; there doesn’t seem to be a preference. Retailers are buying it all and consumers are buying it all.”

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Wade said she was unsure of the reason behind the shift in buying behaviour, but said that it could be attributed to the warmer weather or a braver, less frugal consumer and retailer mindset as a result of the improving economy.

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