Denmark fine jewellery brand launches into the UK market

A new fine jewellery brand from Denmark has announced its launch into the UK market.

Following two years of success in its home country, Ro Copenhagen has its eyes on the UK for international expansion as British consumers have already been attracted to the brand’s Scandinavian aesthetic designs.

Founded by designer Helle Leiberg Nissen, Ro Copenhagen offers handmade jewellery crafted in sold 18ct gold.

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The brand name Ro derives from the Danish word for serenity or calmness, and its simple elegance is a key feature of the brand’s designs, which at present includes collections such as ‘Royal’, which features rings resembling crowns, gemstone-adorned ‘Nord’, diamond encrusted ‘Rock’, and ‘My’, which offers consumers the change to create a personal piece with a selection of letters and lucky numbers charms.

Every piece of Ro Copenhagen features a signature diamond.

All pieces include a signature diamond. In some designs this is subtle and barely discernable, but the unique diamond hallmark is featured throughout everything the Ro Copenhagen creates.

Launching into the UK, Ro Copenhagen is engaging with select jewellers, luxury stores, and e-tailers who have a vision that aligns with the brand’s.

“It is important to Ro Copenhagen that we form a select portfolio of retailers who can maintain exclusivity in their particular region,” shares UK country manager of Ro, Ella Drake.

Ro Copenhagen’s will be backed by a strong national marketing campaign in both print and digital media. Ro Copenhagen will also work with leading London-based influencers to drive its message to a wider, design-focused market.

Ro Copenhagen sees an opportunity in the bridal market as brides play with unique designs.

Moreover, the Danish brand will unveil a selection of its bestselling designs across the year at private events and trade shows. Ro is working with a communications agency to prepare and host a series of private events throughout 2018, and Ro Copenhagen will exhibit at International Jewellery London in September.

Retail prices for the ‘My’ collection start at £135 for pendants and earrings. Average prices for Ro Copenhagen styles range between £500 and £1,200, with larger diamond pieces retailing between £1600 to £5,900.

Ro Copenhagen’s collections were quick to land in reputable Danish boutiques such as P. Hertz (purveyors to the royal Danish court) when it was founded a couple of years ago. The brand’s exceptional craftsmanship coupled with curiosity and sensibility to create strikingdesigns, has seen the brand extend its dealership with independent jewellery stores of Denmark, and the company now hopes to replicate this success in the UK.

For more information about Ro and their industry events, email ed@rocopenhagen.com or visit, rocopenhagen.com

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