Derby-based Michael Hall Designer Jeweller attracted large crowds with its closing down sale this weekend.
The owner of the eponymous store, Michael Hall, has been designing and making jewellery in Derby for over 30 years, but now he is hanging up his tools and shutting the doors to his store as he leaves the industry to enjoy retirement.
Deciding to sell all stock before he leaves the business, Hall launched an ‘everything must go sale’ this weekend, slashing prices by up to 50%.
Embracing the opportunity to buy diamond pieces and precious jewellery for half the price, consumers flocked to the city centre this weekend (October 21-22), with the Derby Telegraph posting pictures of a line forming outside the premises an hour before the store was due to open.
In order to control the crowds, the jeweller had a security guard at the front entrance and only allowed four people in store at any one time.
The Derby Telegraph reports: “More than 40 people were there before 10am when the shop opened its doors. One eager couple, Rob and Helen Priestley, started to queue at 9:30am and were one of the first to enter the store. They purchased a new eternity ring for £1,345.”
Everything will be kept at half price until a;; stock has been cleared. The jeweller believes this might take him until Christmas.