Dezeen to open London pop-up watch shop

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Magazine to replicate its e-tail offer in Covent Garden for 10 days.

Design magazine Dezeen, which has recently launched an online watch boutique, will open a pop-up watch shop in Covent Garden, London on June 29.

The shop will stay open until July 10 and will sell a range of design-led watches at affordable prices.

Brands that will be sold at the 10-day pop-up shop include Michael Young, Naoto Fukasawa, Karim Rashid, SANAA, Ziiro, Uniform Wares, Aurora, Industrial Facility and Scott Wilson, with prices ranging from £59 to £540.

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The shop will be located at 55 Neal Street in London’s Covent Garden. The store will be decorated with designer energy-saving light bulbs from Plumen, which will be sold alongside the watches.

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