Diamond Centre Wales turnover up 20% in two years

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Investment pays off as family-owned diamond merchant grows.

Family-owned diamond merchant, Diamond Centre Wales, has seen its turnover increase by 20% in the last two years thanks to a successful round of investment.

The business in Talbot Green, near Cardiff, received a package of loans from Finance Wales and Lloyds Bank, which enabled owners Kelvin and Sharon James to expand the business they founded in 2004.

In addition to improving their workshops and customer facilities, the husband-and-wife duo also used the funding package, which included a £70,000 loan from Finance Wales, to change suppliers, take on two new staff members and ramp up its marketing.

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Diamond Centre Wales has established a reputation for selling high-quality, bespoke jewellery, while providing customers with a unique purchasing experience.

Owner Sharon James commented: “We’ve built our business by providing customers with high-quality precious metals and gemstones, individual designs as well as expert, friendly customer service. We’re passionate about creating jewellery our customers will treasure forever and aim to make their purchasing experience as special as possible.

“Investing in our business with the backing of Finance Wales and Lloyds over the last two years has really paid off and Diamond Centre Wales is now in a much stronger position. We’ve implemented changes to key aspects of our business, such as opening our new Diamond Lounge, which has enhanced our overall service and really appeals to customers.”

Cenydd Rowlands, senior investment executive based at Finance Wales’ Cardiff office, made the original investment from the Wales JEREMIE Fund and portfolio executive, Matthew Pugh, has worked with the company as they’ve implemented their development plans.

He said: “Kelvin and Sharon have a wealth of expertise and experience and their passion and enthusiasm has been key to building a successful business. They’ve capitalised on the growing demand for higher-priced investment pieces and their desire to create the perfect experience for their clients has strengthened their reputation.

“They have a clear vision and knew how they wanted to expand their business using the funding package. The changes they’ve implemented have had a positive impact on the business and I’m pleased to see that sales are up since they received the investment and continue to be ahead of forecast.”

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