Diamond Producers Association announces changes to marketing team

A mining flute (R) stands guard over some of the 250,0000 piles of dirt excavated from the opal mines that litter the outskirts of Australian frontier town Coober Pedy in outback South Australia 09 May 2000.  A population of 3,500 people from 48 different nationalities live in the lunar-type landscape with 50 percent living in underground homes and are serviced by underground churches, bars, hotels and restaurants while hope to make their fortune mining the opals.  (ELECTRONIC IMAGE)  AFP PHOTO William WEST (Photo credit should read WILLIAM WEST/AFP/Getty Images)

The Diamond Producers Association (DPA) has announced that Sally Morrison, managing director of marketing, will leave the organisation in May to pursue another professional opportunity.

To ensure continuity of momentum in the DPA’s marketing activities, Michael Pace will join the organisation at the end of March as interim managing director of marketing, until a permanent replacement to Morrison has been identified.

Pace brings a wealth of experience in luxury and consumer marketing, having spent 13 years with the World Gold Council, following roles at Diageo and Unilever. He will report to Jean-Marc Lieberherr, chief executive of the DPA, and work alongside David Lamb, former managing director of the World Gold Council, who is providing strategic marketing support to the organisation.

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Lieberherr comments: “I am very grateful to Sally for her significant contribution to the marketing direction of the DPA, and would like to wish her every success for the future.

“In Michael and David, we have two outstanding marketers, who will work with the Board and me to achieve the goals we’ve set for the DPA. We look forward to sharing with the trade an update on our marketing plans at the upcoming JCK Show.”

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