Diamonfire and LucyQ take home CMJ Awards

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Brands recognised for best collection and stand at recent trade event.

Jewellery brands Diamonfire and LucyQ scooped awards at last weekend’s Company of Master Jewellers’ (CMJ) spring trade event in Birmingham.

The two silver brands were awarded special Lalique trophies during the event’s festival-themed evening party, with Diamonfire scooping the award for Best Stand Display at the event, and LucyQ selected for Best Designer Collection. The awards were presented by CMJ chairman Stephen Hughes.

Lucy Quartermaine of LucyQ Designs said: "I was gobsmacked when I won; I couldn’t believe it when my name was read out. I’ve had lots of retailers stop by to look at the jewellery and lots of lovely comments – I feel like I have really been welcomed into the CMJ. I’m hoping to have an even bigger stand at the next CMJ show so that I can showcase the collection even more."

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The winner of the Best Stand prize was cubic zirconia brand Diamonfire. UK distributor Ed Ferris said the win was "a real honour", noting that the prize is voted for by the brand’s industry peers. The award is the second CMJ award that Diamonfire has won, having taken home the prize for its stand presentation in 2013.

The CMJ trade event awards are voted for by CMJ retail members at the event. The award trophies are made and sponsored by Lalique, who also sponsored the CMJ Fest event on Sunday March 16.
 

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