Dior opens first London flagship on New Bond Street

NBONDS

Parisian luxury brand Dior has announced the launch of a flagship House of Dior Store on New Bond Street this month.

Opening at 160-162 New Bond Street, the store represents a significant expansion of Dior and will offer an extensive range of all of the brands products under one roof for the first time in the UK.

The four-storey flagship has been designed by architect Peter Marino, who has attempted to combine Christian Dior’s favoured design codes with iconic British architecture.

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Inside, consumers will be able to shop Dior’s jewellery and watches offering, alongside womenswear, homeware and children’s clothes. The space also comprises three private VIP shopping areas.

The store is largely realised in various shades of grey and silver, with elements of pastel pink alongside turquoise light installations.

The superstore flagship has taken four years to complete.

To celebrate its arrival in London, a series of exclusive products inspired by the union jack motif will be available in store, which includes limited edition jewellery pieces. The selection draws on the colour associations of the British flag, creating a signature for the offering of uniquely-hued models.

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