Collaboration between online and offline is needed, insists web firm
The boss of a leading online money saving website has called on high street retailers to take advantage of such channels rather than view them as competition.
Doug Scott, managing director of web firm DiscountVouchers, insists it is time for retailers to embrace new marketing techniques to drive up sales.
“The average consumer now knows all about where to go on the web and where to find value for money deals — meaning that stores and retailers need to think smarter,” he said. “This means that high street stores shouldn’t necessarily see online retailers as enemies but should look on us as partners who can help them to bring shoppers back into their stores.”
DiscountVouchers features the latest money saving offers from more than 800 stores and retailers, all updated in real time. Scott insists that with both online and offline sales reporting a dip in sales during May, it is time for both channels to work together to get shoppers spending again.
“Online retailers are not to blame for the drop in sales — in fact we want to work together with the high street to create offers which will be to our mutual benefit,” he said.
“We’re confident that by working together and complementing each other’s strategies we can enhance the shopping experience given to UK consumers. The result of this will be to get more and more shoppers back through the doors of the high street stores and create more revenues for all.”