Disney collaboration drives social media engagement for Alex Monroe

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Social media engagement soared for British jewellery brand Alex Monroe following the initial launch of its collaboration with Disney.

With the designer now releasing new additions to its Beauty and the Beast line, which celebrates the live-action remake of the iconic Disney film, Alex Monroe’s press officer, Amy Wilson, tells Professional Jeweller that the initial launch saw the brand experience its highest ever engagement collectively across its on social media channels.

Notably, Instagram followers organically growing by over 3K – with Alex Monroe now boasting of 38.1K  follows on the social media site.

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Furthermore, following the initial Disney launch, Alex Monroe gained a new online stockist – Yoox – and one of the brand’s American stockists who have a store in Disney Springs bought into the collection, as well as the Getty Museum in Los Angeles, who invested in the brand for the very first time.

When Alex Monroe first launched the range, the Mirror and the Book necklaces both sold out on day one. Now the designer has introduced new popular Beauty and the Beast motifs to the range, including character necklaces featuring Chip and Cogsworth.

View the new additions here:

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